Martha Leticia Seitz was born in Mexico City. In 1992, she studied Tourism Enterprises Administration at the Acropolis Institute in San Luis Potosi, SLP. During this time, she had the opportunity to immerse herself in the indigenous culture of many parts of Mexico while working as an Art Curator at the Folk Art Museum in San Luis Potosí.

 

Her love of Mexican Folk Art began in her childhood growing up in Mexico. Witnessing firsthand how the simplest elements could be transformed into magical artistry, from bland to beautiful, brought her immense joy. This passion inspired the name ARTE ROJO. "Rojo," Spanish for red, represents how something as simple as clay or mud can be turned and kilned into a vibrant work of art. In modern times, many artistic methods are being lost, and she is proud to bring focus back to Mexico’s regional artistry. This focus allows her to offer a little piece of the wonder, color, and workmanship of Mexico to St. Louis.

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Leticia is a local artist who specializes in jewelry made with items crafted by artisans in Mexico, such as barro, palm beads, copal wood, and more. At Arte Rojo Stl, one can find handmade rebozos (shawls), clothing in all sizes for men, women, and children, shoes, accessories, home decor, and more. Each piece is a colorful reminder of her heritage and love of Mexican Folk Art. Leticia is more than happy to share part of her culture through classes in jewelry making, Milagritos de Hojalata (tin), or Nichos (shrine box).